May 17
This week I saw two disturbing things that have become more and more common lately; reporters whining about being contacted by media relations people, and PR people spamming bloggers and press.
I’ve got messages for both of you.
Reporters: Suck it up. The last reporter to generate her own stories without the help of any media relations people was Lois Lane and that’s only because she was sleeping with Superman. Unless you’re prepared to beat the street and find your own news (and with today’s tight deadlines I doubt you have that luxury), I suggest you be kind to your sources. And remember, given the state of the publishing industry, the flack you blacklist on your website today might be the guy who you approach for a job when your magazine lays you off following the next merger.
PR people - the anger from reporters and bloggers is not coming from nowhere. If someone was spam-bombing me, I’d be tempted to react as well. If you don’t want to end up on someone’s shit-list or have your email posted on a website of naughty players, don’t spam. Pitch carefully. Better yet, if an editor doesn’t want to be pitched, take him or her off your list. There are plenty of reporters out there competing for stories. If someone doesn’t want your story, someone else will, just pass them by.
For those of you publishing blacklists - you’re messing with people’s livelihood. Cut it out. It amazes me the behavior people blithely engage in today just to boost hits to their websites.
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Links and Resources
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PR 2.0’s far more diplomatic post: “The PR Professional’s Credo: 7 Promises”
BlogworldExpo 2007: Should bloggers blacklist PR Firms?
I’m not posting links to the blacklists for obvious reasons.